New York, NYPress Release
Too Small To Fail, a joint initiative of the Clinton Foundation and Next Generation, joins with Univision to launch Early Childhood Development Program “Pequeños y Valiosos” (Young and Valuable)New York — On Tuesday, February 4, Hillary Rodham Clinton and Univision Communications Inc. President and Chief Executive Officer Randy Falco will launch a partnership between Univision and Too Small to Fail, a joint initiative of Next Generation and the Bill, Hillary & Chelsea Clinton Foundation.
The event will mark the beginning of a multi-year partnership with Univision Communications Inc., the leading media company serving Hispanic America, as part of the Company’s Univision Contigo (Univision With You) empowerment efforts. Building upon Univision’s award-winning education initiative and Too Small to Fail’s mission to help parents and businesses take meaningful actions to improve the health and well-being of children ages zero to five, the partnership, branded in Spanish as “Pequeños y Valiosos,” will deliver expert research, commentary and information across Univision platforms.
As indicated in Too Small to Fail’s strategic roadmap, early health and learning directly impacts an individual’s long-term productivity and success. The more parents speak with their children, the faster their children’s vocabularies grow, laying the groundwork for future academic success. “Pequeños y Valiosos” will direct its efforts at Hispanic parents and other caregivers of children ages zero to five, encouraging them to talk, read, and sing with their children in order to develop their language and vocabulary skills.
“At Univision we are proud to work with parents and children to help our community succeed. We invest in initiatives and partnerships that provide them access to the resources and information they need in this regard,” said Randy Falco, president & CEO of Univision Communications Inc. “As our education initiative marks its fourth year, the partnership with Next Generation, the Clinton Foundation, and many other education organizations, will help us amplify our commitment by delivering the best information possible about early childhood development to the Hispanic community.”
The partners also launched a new feature section on Univision’s website, www.univision.com/educacion, which offers factsheets, tips and special content for Spanish-speaking parents provided by Too Small to Fail’s partner organizations, including the American Academy of Pediatrics, First Book, the National Council of La Raza, the Public Broadcasting Service (PBS), Sesame Workshop, and Zero to Three. Additionally, as part of “Pequeños y Valiosos”, Univision Contigo, Too Small to Fail and their partner organizations will make available thousands of books and other informational materials to families across the country at special events organized by Univision’s local affiliate stations, the first of which is scheduled for Saturday, February 22, in Austin, Texas.
Univision Contigo is inviting parents to take a pledge to dedicate uninterrupted time every day to interacting with their children on its website, www.univisioncontigo.com. Barbara Bermudo, award-winning journalist and anchor for Univision’s award winning newsmagazine “Primer Impacto” (First Impact), will serve as a national spokesperson for the partnership.
“We’re thrilled to be partnering with Univision to share the newest science about early childhood with Hispanic families,” said Jim Steyer, board chair and co-founder of Next Generation.
Patti Miller, director of Too Small to Fail for the Clinton Foundation, added: “Hispanics represent the fastest growing population in the United States, and the decisions parents and caregivers make today will influence their children’s futures and the future of our country for years to come.”
The partnership will launch with a “roadblock” of special programming promoting early learning across Univision Network's programs, including segments on Hispanic America’s top morning show “Despierta América” (Wake Up America), the leading Spanish-language daily newsmagazine “Primer Impacto” (First Impact), on Univision’s nightly evening news “Noticiero Univision,” as well as in local news across Univision affiliates and on Dr. Isabel’s national radio program on Univision Radio’s AM network Univision America. Following the launch, special programming focused on early education and learning, as well as Univision Contigo public service announcements featuring Univision personalities, will be introduced across Univision’s networks and affiliate stations.
Too Small to Fail Partners with Univision to Help Close Word GapOn Tuesday, February 4, Hillary Rodham Clinton and Univision Communications Inc. President and CEO Randy Falco announced a partnership between Univision and Too Small to Fail. The announcement, which took place at a bilingual Head Start preschool program in East Harlem, New York City, marks the beginning of a multi-year partnership to help Hispanic parents and caregivers get information about early brain development, early learning, and efforts and strategies to close the word gap.Research shows that Hispanic children are much less likely to have a parent or other family members read, sing, or tell stories to them every day. But fewer words heard daily means fewer words in a child’s vocabulary, and the partnership, titled “Pequeños y Valiosos” (Young and Valuable) will encourage Spanish-speaking parents and caregivers to talk, read, and sing with their children in order to develop their language and vocabulary skills.“It’s important for parents to see themselves as teachers,” said Daniela, mother of a three-year-old girl who attends the preschool, during a roundtable discussion at the announcement event. “My daughter can speak several languages because we have taught her. She learns from us first.”Recent focus groups among Spanish speaking parents have highlighted that many are concerned about language fluency, in particular if their children speak only Spanish. However, researchers agree that baby and young toddlers need to hear many words every day—no matter the language—in order to create important neural pathways in their brains that build their emotional, social, and cognitive skills.For dual language learners (children who learn more than one language), fluency in the home language can pave the way for learning English. Babies and young children have a high capacity for language, and can learn more than one language without any problems, even if there is a short-term delay. In fact, new research shows that dual language learners often score higher in memory, creativity, and problem-solving.“Pequeños y Valiosos” will offer fact sheets, tips and special content for parents and caregivers on a new feature section of Univision’s website.
- For Spanish speakers: hablar dos idiomas no es un impedimento, de Univision.
- Frequently asked questions about dual language learning, from Zero to Three.
In The News:
- “Clinton To Encourage Reading in Hispanic Families. “ Associated Press. February 4, 2014.
VideoWatch Barbara Bermudo, award-winning Univision news anchor, talk about the importance of talking, reading and singing to your children (in Spanish). >>