Unveiling what she clearly has been planning meticulously for some time, Hillary Clinton launched her new initiative today with her third tweet and a very sweet video.
CLINTON FOUNDATION AND NEXT GENERATION LAUNCH
“TOO SMALL TO FAIL” CHILDREN’S INITIATIVE
Hillary
Rodham Clinton announces new partnership to provide parents and
businesses with cutting-edge research on how to improve the lives of
children ages zero to five
New
York, NY; San Francisco, CA – Former Secretary of State Hillary Rodham
Clinton and the Bill, Hillary & Chelsea Clinton Foundation are
partnering with Next Generation, a non-partisan strategic policy and
communications organization, to launch “Too Small To Fail,” a new
initiative to improve the health and well-being of children ages zero to
five. Too Small to Fail will promote scientific research about
early childhood development with the goal of reaching as many American
parents and business leaders as possible and motivating them to act.
"One
of the best investments we can make as a nation is to give our kids the
ingredients they need to develop in the first five years of life,”
Secretary Clinton said. "We will help bring together the tools that
will give children the chance to succeed by the time they’re five, so
that when those kids get to school, they’re able to compete, they are
more able to pursue their own dreams. That’s what excites me about Too Small to Fail.”
To provide American parents with the resources they need to help their children succeed, Too Small to Fail will work to:
- Promote
important new research on the science of children’s brain development
and on the impact of early nutrition and health on childhood
development;
- Launch a personal action campaign aimed at
encouraging parents and caregivers to take simple actions proven to
improve learning and health;
- Launch a private sector action campaign designed to secure business commitments that will improve conditions for families; and
- Convene
childhood development experts, parents, private sector leaders, and
other stakeholders in a major, national discussion that helps further
advance understanding of the science of early childhood development.
“It’s
economically irresponsible to think we can continue to thrive as a
nation with a generation of kids who aren’t prepared to enter an
increasingly competitive global economy,” said Jim Steyer, Chair of the
Board and co-founder of Next Generation. “I am thrilled that Secretary
Clinton, who began her work on behalf of America’s kids so long ago, is
joining with Next Generation to help us create a better world for the
next generation of Americans.”
“Too Small to Fail will
seek out and promote evidence-based, measurable actions parents can
take—such as talking to their toddlers to increase their vocabulary, and
pregnant moms taking prenatal vitamins to support their babies’
health,” said Ann O’Leary, Vice President and Director of the Children
& Families Program at Next Generation. “The Initiative will also
pinpoint actions that business leaders can take, like managing work
schedules so parents can spend time with their young children, and
providing education and information to consumers about the importance of
early learning and early health.”
“New
scientific research gives us insight into what we can do to help kids
learn and grow more effectively; new behavioral research gives us an
understanding of what motivates people to act; and new technology allows
us to reach millions of parents and caregivers,” said Maura Pally,
Executive Director of the Office of Hillary Rodham Clinton at the
Clinton Foundation. “Too Small to Fail will bring these tools to bear.”
Interested parents, community and business leaders, and individuals who visit
www.toosmall.org can
join the Initiative and receive updates on the latest research and
actions they can take to improve the health and educational prospects of
children. The initiative will also utilize broadcast, print, and social
media to reach parents, caregivers and business leaders across the
country.
Too Small to Fail was originally conceived of and developed by Next Generation (
www.thenextgeneration.org). Initial support was provided by the TomKat Charitable Trust, the W.K. Kellogg Foundation, and the Ford Foundation.
Too Small to Fail has also formed a partnership with
Parents Magazine (
http://www.parents.com/parents-magazine/), the premier publication focused on sharing the science of childhood development with new parents and mothers.
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About Next Generation
Next Generation promotes solutions to two of the biggest challenges
confronting the next generation of Americans: The risk of dangerous
climate change, and the threat of diminished prospects for children and
families. Through the use of non-partisan research, policy development,
and strategic communications, we identify strategies that help deploy
clean, advanced energy technologies; we also work to ensure a level
playing field from which today’s kids can build a brighter future.
About the Bill, Hillary & Chelsea Clinton Foundation
The Bill, Hillary & Chelsea Clinton Foundation works to improve
global health, strengthen economies, promote health and wellness, and
protect the environment by fostering partnerships among governments,
businesses, nongovernmental organizations, and private
citizens—leveraging their expertise, resources, and passions—to turn
good intentions into measurable results.
Hillary Clinton
