On Hillary Clinton's Agenda: A Low-Key Launch and Early Fund-Raisers

Hillary Clinton did not enter the 2016 race in a packed venue with cheering crowds.  After all the drama and suspense generated by years of waiting, the roll-out was a well-coordinated social media event consisting of a video, a new website, a new Facebook page, and a revised Twitter page all with the simple message that she has entered the arena for the people:  "Everyday Americans need a champion. I want to be that champion."

Ardent Hillary supporters, both veterans of the 2007-2008 cycle and those who have, over the past eight years come to stand by her side,  gathered online and in front of TV screens on April 12 in breathless anticipation of this campaign launch while Hillary boarded her van for a cross-country road trip to participate in  a few modest gatherings in Iowa.

Today, she is in New Hampshire for a similar set of meet-and-greets reminiscent of her first Senate campaign in New York and her embassy events as Secretary of State when she would meet with staff and families to thank them for the extra work they had to put in to make her visits go smoothly.
Buzzfeed's Ruby Cramer is traveling with Hillary's campaign and offers the following insights on the rationale behind the roll-out and plans for the next steps - including the all-important fund-raising.

Hillary Clinton 2.0: Low-Key Now, Exciting Later

Don’t expect rallies until May, detailed policy until summer or fall, or much else for now besides the small roundtables Clinton held in Iowa during Week One. The secret benefit of a slow roll-out: Local activists love sitting at a table with Hillary Clinton, while aides film well-lit digital content, ready for Facebook deployment.

posted on April 19, 2015, 

Ruby Cramer

BuzzFeed News Reporter

Michael B. Thomas / Getty

Last Saturday, a few days before the event, Brendan Comito showed the Secret Service the warehouse in Norwalk, Iowa, where he packages fresh-picked produce. Later in the week, he dragged out the empty boxes he keeps near the back door.
That was about all Comito had to do to prepare for Hillary Clinton’s visit.
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The Money Race Begins: Clinton Schedules First Fundraisers

Clinton is avoiding large settings on the trail — and in her fundraising. She will appear at “Hillstarter” events this month, likely in private homes, in New York in Washington.

posted on April 19, 2015, at 3:15 p.m.
Ruby Cramer

BuzzFeed News Reporter

Charlie Neibergall / AP

Hillary Clinton is trying to keep her presidential campaign small, low-key, and home-grown: There will be no rallies, no massive crowds, no ropelines.

But she’ll still need to raise money at a staggering rate.
Clinton will attend the first fundraisers of the campaign later this month.
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