By Marysia Nowak BBC NewsHillary Clinton wore a white pantsuit on the last leg of the race to the White House. Many column inches have been spent on the image of the candidates and their spouses, almost as much as on their political message. So what were they trying to say, and did it work?The importance of a candidate's fashion image in a world which revolves around branding and marketing cannot be overstated.
She will mostly be seen in trouser suits - a businesslike style that would do as well in a boardroom as in the White House.
No surprise then that on the night of her acceptance speech at the Democratic Convention, she wore her trademark pantsuit.
It is early days, and no fashionista has yet ventured to name the label, but much has already been made of the colour.
White for purity, white for angelic, white for new and fresh, white for White House.
But also the colour of the suffragettes, as social media users were quick to point out: