This week, the State Department issued a press release announcing a call to the public to help choose a new name for the State Department blog. You can participate!
I have already voted, and the name I chose was "Statecraft." Here is why.U.S. Department of State Crowdsourcing New Blog Name
Office of the SpokespersonWashington, DCDecember 7, 2012
As part of the Department of State’s redesign of the official blog of state.gov, Dipnote, Department employees worldwide submitted more than 370 submissions for a new name for the blog. The top suggestions are now being submitted to the public, who will be asked to vote on the final decision.
Public voting of the Department’s new blog name will commence Friday, December 7, 2012 and can be accessed on the Department’s website, as well as the Department’s official social media presences on Facebook, Twitter, Tumblr and the blog itself. The public can vote on the new name until Friday, December 14. The result will be announced when the new blogsite launches early 2013.
The updating of the State Department’s blog is part of 21st Century Statecraft -- the complementing of traditional foreign policy by harnessing and adapting the digital networks and technologies of today’s interconnected world. The blog’s redesign will include greater functionality and interactivity with an emphasis on visual engagement.
The official blog of the State Department launched in 2007 and has since become the main online platform where the Secretary and other senior Department leaders can discuss foreign policy issues. Since Dipnote’s launch, it has amassed a following of thousands and its content is shared across the Department’s flagship social media properties to reach an audience of millions.
That video was uploaded on May 28, 2009. Until that day I had never heard the word "statecraft" before. It is a typical Hillary word - a compound like "townterview," and, while she may not have crafted it herself, I think renaming the blog with a Hillary-type word would be a nice legacy for the department's media presence in the future because she is the first secretary of state in this century to focus on bringing the department, its agencies, and its functions into the 21st century with her QDDR.
This blog will not continue following the State Department after she leaves except to the extent that our Hillary is involved. Like her, we will move on with her to her next mission, whatever that may be.
