February 26, 2014
BEIJING –
Business leaders in China took a public stand today against the ivory
trade by signing a pledge to never purchase, possess, or give ivory as a
gift. WildAid China Chair, Huang Nubo, spearheaded the effort by 36
prominent Chinese to raise awareness of the ivory poaching crisis. The
group includes Charles Chao, CEO of Sina Corp., China’s largest Internet
portal, Liu Chuanzhi, Chair of Lenovo, and 10 individuals from the
Forbes 2013 China Rich List including Jack Ma, founder of the Alibaba
Group.
"As China grows up, Chinese companies should do the
same and take on more social responsibility,” said Nubo. “This is why
we are joining efforts to protect our planet's wildlife. We hope this
ethic becomes engrained in us and is passed down to future generations."